CustomerGauge Taps MIT CISR for Largest Ever 2017 NPS® and CX Benchmark Survey

CustomerGauge and MIT CISR Join Forces for 2017 Survey

10 APRIL 2017, BURLINGTON, MA
Summary
CustomerGauge, an international leader in Net Promoter® software, is collaborating with the MIT Center for Information Systems Research, part of the world-renowned research university MIT, for their upcoming 2017 NPS and CX Benchmark Survey, setting the gold standard for NPS and CX benchmarking across industries.

Following up on the success of their groundbreaking 2016 NPS Benchmark Survey, CustomerGauge is collaborating with MIT CISR at the MIT Sloan School of Management—a center for conducting field-based research on the use and management of IT in complex organizations—for their 2017 NPS® and CX Benchmark Survey.

CustomerGauge’s 2016 NPS Benchmark Survey was conducted with more than 600+ respondents ranging from Fortune 500 to small businesses, and was translated into the largest ever report on the state of the Net Promoter industry.

The 2017 NPS® and CX Benchmark Survey will dig deeper into the monetary value and growth potential of Net Promoter and CX. The survey will look at how companies are tying their revenue to NPS, using a process called “Monetized Net Promoter”, in addition to how companies are achieving organizational excellence through customer experience and digital transformation.

“We’re very excited for the opportunity to work with one of the world’s most prestigious universities and research organizations, who is already proving to be a great collaborator” says VP of Research & Product Management Jørgen Bo Christensen.

CustomerGauge is a software-as-a-service platform that helps clients improve customer experiences using the industry-standard metric Net Promoter System®. MIT CISR is a research center at the MIT Sloan School of Management.

If you’re interested in participating in the 2017 CustomerGauge/MIT CISR Benchmark survey, take the anonymous survey now: http://bit.ly/2oIwfHM.

Spokespeople
About CustomerGauge

CustomerGauge is a software-as-a-service platform that helps clients improve retention, using Customer Success and Net Promoter® methodologies. The system automatically measures, analyses feedback and has close-loop tools to grow sales by retaining customers better. Results are published and analyzed in real-time, using a highly customizable and flexible reporting tool, which is scalable from small/medium companies up to global enterprises.

Founders Adam Dorrell (CEO) and Camilla Scholten (COO) launched the company in 2008. Headquartered in Amsterdam (base for all development and marketing), it has offices in Boston and a growing Asia/Pac business. Clients include Electrolux, Philips, WoltersKluwer, AEGON, Ziggo, Tommy Hilfiger, Melitta, H&R Block and Alphabet/BMW. CustomerGauge was recently recognized for its growth in the Deloitte Fast50 companies listing for 2015.

*Net Promoter, NPS, and Net Promoter Score are trademarks of Satmetrix Systems, Inc., Bain & Company, and Fred Reichheld.