Next-Generation Net Promoter® Dethrones Heritage NPS® to Become Industry Standard
CustomerGauge unveils revolutionary new Net Promoter methodology that turns NPS industry on its head
30 MARCH 2017, AMSTERDAM, NETHERLANDS
SummaryIntroducing Next-Generation Net Promoter, the most comprehensive guide to modern NPS on the market.
In 2003, Frederick F. Reichheld introduced the Net Promoter Score in his article “The One Number You Need to Grow” in Harvard Business Review’s December issue. Since then, thousands of companies have taken the steps toward turning customer loyalty into a competitive advantage.
Over the years, numerous initiatives have been taken to expand on Reichheld’s original NPS narrative. In 2008, the Net Promoter Operating Model (also referred to as “heritage NPS”) was introduced in “Answering the Ultimate Question”. Now, in 2017, Jørgen Bo Christensen of CustomerGauge has revealed the next advancement in NPS: Next-Generation Net Promoter.
Next-Generation Net Promoter breaks the NPS journey down into four steps: Measure, Act, Monetize and Grow. This new model expands on heritage NPS to optimize the process of measuring and acting on customer feedback, while also focusing on the KPI that matters most: a company’s bottom line.
Unveiled in his most recent white paper—Next-Generation Net Promoter®: How to Monetize a Net Promoter System® and Create Profitable Growth—this revolutionary new model will drive the modern NPS industry as we know it, showing that NPS is more than just a loyalty metric, but ultimately a compass for growth.
If you’d like to learn more about Next-Generation Net Promoter, check out the full white paper at http://content.customergauge.com/next-generation-n.... To schedule an interview with the author, contact Sarah Frazier at firstname.lastname@example.org.
CustomerGauge is a software-as-a-service platform that helps clients improve retention, using Customer Success and Net Promoter® methodologies. The system automatically measures, analyses feedback and has close-loop tools to grow sales by retaining customers better. Results are published and analyzed in real-time, using a highly customizable and flexible reporting tool, which is scalable from small/medium companies up to global enterprises.
Founders Adam Dorrell (CEO) and Camilla Scholten (COO) launched the company in 2008. Headquartered in Amsterdam (base for all development and marketing), it has offices in Boston and a growing Asia/Pac business. Clients include Electrolux, Philips, WoltersKluwer, AEGON, Ziggo, Tommy Hilfiger, Melitta, H&R Block and Alphabet/BMW. CustomerGauge was recently recognized for its growth in the Deloitte Fast50 companies listing for 2015.
*Net Promoter, NPS, and Net Promoter Score are trademarks of Satmetrix Systems, Inc., Bain & Company, and Fred Reichheld.