CustomerGauge Raises $2.5m Series-A round to aggressively expand sales, marketing and enter the US market

Leading Dutch VC Newion Investments leads the round

07 DECEMBER 2015, AMSTERDAM AND BOSTON
Summary
CustomerGauge, a leading supplier of customer success software solutions, today announced it raised $2.5million in Series A funding, led by Newion Investments. The funding will be used to aggressively grow its engineering, sales, marketing and expand into the US market.

CustomerGauge, a leading supplier of customer success software solutions, today announced it raised $2.5million in Series A funding, led by Newion Investments. The funding will be used to aggressively grow its engineering, sales, marketing and expand into the US market. Headquartered in Amsterdam, the company was co-founded by Adam Dorrell and Camilla Scholten, who have a passion for measuring customer success. CustomerGauge has hundreds of customers in Europe, including BMW, Philips, Electrolux, Wolters Kluwer, H&R Block, Canon and AEGON.

Many of these clients are using the system to improve customer retention, based on the Net Promoter® system, of which CustomerGauge is a recognized innovator. CustomerGauge powers “Customer Success” in companies – a growing trend that focuses on increasing revenue from existing customers. Their Software-as-a-Service (SaaS) solution blends Net Promoter Score, customer engagement metrics and revenue to provide Customer Success metrics, which is especially effective in business-to-business enterprises. CustomerGauge measures 20 million contacts a year and has integrations with platforms including SalesForce, which provides easy to action tools for front-line sales and support staff.

Newion Investments, a leading Dutch B2B Venture Capital firm, led the round, which is the first external funding that CustomerGauge has taken. Patrick Polak, Managing Partner of Newion Investments, will be joining the Board of CustomerGauge. Said Patrick: “CustomerGauge has identified an opportunity to help companies increase growth with an innovative solution, and has a track record of delivering value. We have been impressed with the CustomerGauge team and the offering they provide, and are looking forward to supporting them and being part of this company. With our knowledge of companies that specialize in B2B software, we can help and fuel the international expansion of this company”.

“The customer success market is growing rapidly and CustomerGauge provides an effective tool to solve these business challenges,” says Adam Dorrell, co-founder and CEO of CustomerGauge. “Our solution makes it easy for everyone in the organization to drive growth - from C-suite to front-line staff. This is the perfect time for us to scale and we are delighted to get the endorsement and support of a great set of investors in this Series A round.”

About Newion Investments

Newion has been one of the most successful investment companies in its sector since it was founded in 2000. Portfolio companies include Collibra, iWelcome, Reasult, MaPS Systems, 24iMedia, Vector Fabrics and Nallian. Now investing from its third fund with a value of € 50 million, Newion focuses on business technology and software companies in the Benelux. The main investor in Newion II is the European Investment Fund, which supports innovative companies through the EU ‘Competitiveness and Innovation Framework Programme’ (‘CIP’).


Quotes
"CustomerGauge has identified an opportunity to help companies increase growth with an innovative solution, and has a track record of delivering value. We have been impressed with the CustomerGauge team and the offering they provide, and are looking forward to supporting them and being part of this company. With our knowledge of companies that specialize in B2B software, we can help and fuel the international expansion of this company." Patrick Polak
"The customer success market is growing rapidly and CustomerGauge provides an effective tool to solve these business challenges, our solution makes it easy for everyone in the organization to drive growth - from C-suite to front-line staff. This is the perfect time for us to scale and we are delighted to get the endorsement and support of a great set of investors in this Series A round." Adam Dorrell
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About CustomerGauge

CustomerGauge is a software-as-a-service platform that helps clients improve retention, using Customer Success and Net Promoter® methodologies. The system automatically measures, analyses feedback and has close-loop tools to grow sales by retaining customers better. Results are published and analyzed in real-time, using a highly customizable and flexible reporting tool, which is scalable from small/medium companies up to global enterprises.

Founders Adam Dorrell (CEO) and Camilla Scholten (COO) launched the company in 2008. Headquartered in Amsterdam (base for all development and marketing), it has offices in Boston and a growing Asia/Pac business. Clients include Electrolux, Philips, WoltersKluwer, AEGON, Ziggo, Tommy Hilfiger, Melitta, H&R Block and Alphabet/BMW. CustomerGauge was recently recognized for its growth in the Deloitte Fast50 companies listing for 2015.

*Net Promoter, NPS, and Net Promoter Score are trademarks of Satmetrix Systems, Inc., Bain & Company, and Fred Reichheld.




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