CustomerGauge Unveils Industry-Leading Toolset to Track & Improve Survey Deliverability

CustomerGauge, creator of the Account Experience™ category maximizing retention and growth for B2B companies, today announced its industry-leading Data Transport Report offering unparalleled insights into their Email/SMS survey invitation deliveries across multiple touchpoints to better track customer drop-off through the experience funnel.

Decoding Data Quality Issues

Data failure and overall quality are some of the largest issues facing B2B companies trying to collect Account Experience data across touchpoints. With multiple data sources like CRMs, Marketing Automation, and Support systems— data consistency and quality can become a major pain point, specifically in B2B.

Now with CustomerGauge's advanced Data Transport Report program owners, account managers or data specialists can easily track both Email & SMS delivery and errors in real-time right from their dashboards to ensure bad data quality is not preventing the collection vital customer feedback.

This enhanced capability provides:

  • A high-level overview of the data uploaded and where it is in the funnel
  • Granular insights including 25 new error buckets to act on data failures such as bounces, landline numbers, absent subscriber or incorrectly configured campaigns, etc.
  • Click-through capabilities to view the contacts in each of the buckets
  • Net Response % based on what was delivered to the customer
  • And a real-time trend of your performance over time

"Our customers asked for more granular reporting on survey and SMS deliveries," says Trishaala Chengappa, VP of Product at CustomerGauge.

"We're now proud to call our newly released deliverability functionality and reporting the most advanced on the market."

Trishaala Chengappa, VP of Product at CustomerGauge

Advanced deliverability tracking benefits companies and programs of all sizes whether it be a single campaign or tracking hundreds of automated surveys across multiple touchpoints, languages, and mediums.

To learn more about CustomerGauge, visit https://www.CustomerGauge.com.

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About CustomerGauge

CustomerGauge is a leading provider of Account Experience solutions, helping companies bridge the gap between customer feedback and revenue growth. Unlike traditional research-based feedback tools that leave insights siloed and unused, CustomerGauge provides a real-time system that identifies at-risk customers to reduce churn and uncovers untapped upsell opportunities to maximize the value of every customer relationship.